Bratex Hardwood Flooring
Take the Floor
Bratex brings exceptional craftsmanship and leading-edge technologies to manufacture the highest quality, adaptable, and enduring flooring products. Their engineered hardwood square-edge solution comes from an extensive experience and R&D within the hardwood industry, providing professional a blank slate to enhance any living space.
Challenge
Bratex Hardwood Flooring, a small business that manufactures highest-quality flooring products needed to rebrand and reposition themselves to expand their marketplace and attract new business. With a tradeshow looming, the timelines were tight.
Solution
Sherpa crafted a strong brand narrative that spoke to their industry values and purpose while also demonstrating their quality product and caring community outlook. From there, a new identity and branding elements were created, along with setup and organization of a trade show booth, promotional items, apparel and marketing materials. The resulting brand was clean and user friendly with simple and clear messaging that resonated powerfully.
Thanks to a detailed and well-executed strategy our team worked efficiently and met the aggressive deadline. All elements were signed, sealed and delivered to Florida on time, allowing Bratex to shine at the North American Wood Flooring Expo.
Brianna, I appreciate your and Wade's effort!
–Sylvester Krzepton, Bratex Hardwood Flooring
Deliverables
- Identity design
- Print / web advertising
- Apparel
- Website
- Infographics
- Photoshoot
- Social media
- Signage
- Market strategy
Support
- Web development
- Signage application
- Printing
- Promotional
- Copywriting