Mirvish Productions

Marketing support for one of the biggest theatre producers in the world.

Mirvish Productions is, today, Canada's largest commercial theatre production company. They have helped Toronto become one of the most important theatrical centres in the world, along side Broadway and London's West End.


With multiple subscription and non-subscription productions on stage at all times, the marketing department needs to ensure all the advertisting gets set up properly and delivered on time. Each production comes with its own set of show brand guidelines, and requires a variety of marketing efforts. Billboards, newspaper dailies, social media, large format signage, email marketing, in theatre and front-of-house theatre signage, street team support, and transit wraps are just some of the applications required.


Wade has worked on theatre marketing with Mirvish for over 18 years, on big stage classics like The Lion King and Les Miserables to new comers Dear Evan Hansen and Come From Away. With the introduction of Off-Mirvish Productions, Sherpa has worked on new independent theatre marketing as well—shows like Studio 180's King Charles III and The Musical Stage's Fun Home

Sherpa is on call to work directly with the inhouse marketing team as needed. We work with printers, publications, and developers to ensure all the marketing we create is consistent with the production's branding, up to date with the Mirvish message, and on time for the end user. Our relationship with the Mirvish family is one of our proudest accomplishments.

Please inquire with us to see even more theatre work from over the years.

  • Internal documents
  • Print / web advertising
  • Event design
  • Apparel
  • Vehicle wraps
  • Presentations
  • Photoshoot
  • Social media
  • Key art
  • Way-finding
  • Building signage
  • Signage
  • Illustration contracts
  • Signage application
  • Printing
  • Promotional
  • Social Media
  • Illustration contracts
  • Production services

Contact Us

We are always open to meeting new designers and partners alike. Some of our best projects stem from a marrying of talents and we would love to see yours.

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